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By August 2007, complications prevented him from working at all — possibly forever.Joseph describes his mental state after yet another stint in rehab: “I’m moping, pretty much, and right around Christmas time I decided, you know, I’d better get my butt in gear and find something I can do from home.It operates out in the open — with poorly designed websites, tacky infomercials, and outrageous claims designed to scare off the wary and draw in the curious, desperate, and naive.The Internet Marketer positions himself as a marketing "guru" with a product or coaching services guaranteed to generate income.In the internet, con artists have found a platform that allows them to scale their scams far beyond the penny stocks and worthless real estate deals of the past.
In some ways, his kind of Internet Marketing is an evolution of the old "make money from home, stuffing envelopes" ads you used to find in the back of Rolling Stone magazine, alongside those promising to make you a world famous songwriter or a musclehead who no longer has to take crap from bullies on the beach.
The books and DVDs aren’t products — they’re relationship builders; a bridge to a customer’s credit card.
The real "product" will be far more complex, and cost a customer a lot more money.
According to Jones, The Salty Droid is a satirical character he dreamt up between jobs, while studying the Ruby on Rails open source web framework and blowing off steam on Twitter and Blogger. "This whole project kind of flashed to me in a second. They're using all these open tools, and it's great for their scam, but it's really vulnerable to what I'm about to do.’ And it is really vulnerable to what I'm doing." In Internet Marketing, there are a few terms you have to know before you get started: leads, lead generation, and product launches.
"The moment where I had the idea for The Salty Droid [blog] is actually on the site, it's a really early post where I'm talking to this guy on Twitter, he responds to me — his name is Matt Bacak," a well-known Internet Marketer. A "lead" is a prospective customer, and "lead generation" refers to the creation of possible customers and building lists of these people.